In iPIM, types and their type values are used to store product properties such as digital-assets, texts, prices and product relations. By default, the standard data model of iPIM provides various standard types which can be used to store product properties for the individual products. In a connected iSHOP, these are then displayed in the appropriate places.
Text types
The standard data model of iPIM provides the following text types for product description texts:
| Typ value (iPIM) | Attribute in the iSHOP object storage | Description |
| PLAIN | import:PLAIN | Unformatted text (Line breaks are taken into account.) |
| HTML | import:HTML | Formatted text with HTML mark-ups |
In the accordion menu of “iSHOP”, texts of the text types mentioned above are shown under the option “Description & details” of the accordion menu.

Digital asset types
In the iSHOP Storefront, different types of digital assets are used. This comprises still images as well as videos and downloadable .pdf files. for which there are various digital asset types. Digital assets are used in different places and are presented in different ways:
- Thumbnail images shown on product list pages resp. search result pages
- Product images and videos shown on a product detail page. On the one hand, there is an image carussel that has arrow buttons to switch from image to image. On the other hand there is a thumbnail gallery below the image carussell from which particular images can be called up. Additionally, still images and videos can be shown in a window-filling zoom viewer.
- Downloadable .pdf documents such as user manuals and assembly instructions. In the accordion menu of a product details page, these are shown under “Manuals and other documents”.
The standard data model of iPIM offers the following digital asset types:
| Order | iPIM digital asset type | iSHOP asset container role | iSHOP asset container type | iSHOP asset container rank | Description |
| 1 | frei | CROPPED_IMAGE | IMAGE | 1 |
Cropped imgage that is used for product tiles in product lists and on product details pages. It is the first image that is shown when calling up a product details page. |
| 2 | image | MAIN_IMAGE | IMAGE | 2 |
Main image shown on a product details page directly after the cropped image |
| 3 | rearview | REARVIEW_IMAGE | IMAGE | 3 |
Digital asset type for rear views shown on a product details page |
| 4 | detail | DETAIL_IMAGE | IMAGE | 4 |
Digital asset type for detailed images shown on a product details page |
| 11 | zoomimage | ZOOM_IMAGE | IMAGE | 11 |
Digital asset type for zoom images shown in the zoom viewer on a product details page if the zoom viewer is available. |
| 12 | video | VIDEO_INTERNAL | VIDEO | 12 |
Digital asset type for videos shown on a product details page if this supported by the respective shop. |
| 21 | manufacturer image | MANUFACTURER_ IMAGE |
IMAGE | 21 |
Digital asset type for brand logos shown on a product details page |
| 31 | manual | MANUAL | 31 |
Digital asset type for downloadable .pdf files such as manuals and data sheets. In the accordion menu of a product details page, these are shown under the option “Manuals and other documents”. ![]() |
Price types
The standard data model of iPIM offers the following price types:
| Price type ID in iPIM | Price type name in iPIM | Attribute in the iSHOP object storage | Description |
| oldPrice | old price | oldPrice | Strike price (former sales price) |
| EK | Purchasing price | import:EK | Purchasing price |
| list_price | Sales price | com.novomind.ishop.core.Item.price | Sales price (current sales price) |
| price_uvp | List price | rrpPrice | List price (recommended retail price) |
Product relation types
The standard data model of iPIM offers the following product relation types:
| Relation type ID | Relation type name | Description | Order |
| ZUBEHOER | accessories | Relation type for relating accessory products and items | |
| XSELL | Cross selling | Relation type for relating associated products and items | 1 |
| UPSELL | Up selling | Relation type for relating higher quality products and items | 2 |
| MASTER | Master | Relation type for relating superordinate master products and items | 3 |
| VERSION | Version | Relation type for relating other versions of products and items (e.g. predecessors or successors) | 4 |
On a product details page, product relations are shown below the accordion menu. The product relations are grouped by relation types. Hereby, the different types of product relations are shown according to the order shown above.
Example
Product relations in “iPIM”:

Product relations in “iSHOP”:

